What We Delivered
The Ontario government approved the construction of an integrated CHEO care centre in March 2021 to serve 40,000 kids and teens with special needs, including medical complex cases and mental health challenges. Building on a $105 million pledge, the funding came after Bluesky created the 1door4care campaign that would lend its name to the building. The campaign used a strong visual concept, print, email, social media, presentations, advertising, verbal communication with MPPs to compassionately tell the stories of families of young children who were falling through the cracks and in need of specialized care. This included testimonials from parents of sick children, care takers, medical practitioners, and senior administrative to develop gripping, personal narratives. Bluesky also provided key messaging, organized media interviews, and opportunities for senior leaders.