Work

Egg Farmers of Canada

Since 2016, Egg Farmers of Canada (EFC) has partnered with Bluesky Strategy Group to elevate its federal presence and ensure their voice is heard in key policy conversations. Through sustained government relations, strategic events, and trusted communications, Bluesky has helped position EFC as a respected and credible partner in Ottawa and beyond.
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What We Delivered

Bluesky’s relationship with EFC is built on strategic guidance, tailored implementation, and year-over-year refinement of federal engagement. Key areas of ongoing impact include:

  • Annual Government Relations Strategy: Bluesky works closely with EFC to help craft and update an annual GR strategy, ensuring key priorities for the Canadian egg farming sector are consistently communicated to decision-makers.
  • Issue Advocacy and Policy Influence: From the Canada Food Guide to trade negotiations, Bluesky supports EFC in navigating complex policy files and defending the supply management system.
  • Strategic Events and Outreach: Signature initiatives like the annual Parliament Hill breakfast, targeted MP and Senate meetings, committee appearances, and farm tours help keep egg farming priorities top-of-mind for Parliamentarians and staff.
  • Positioning as a Trusted Industry Partner: Through consistent messaging, educational materials, and proactive outreach, Bluesky has helped EFC strengthen its reputation as a reliable source of insight and a valued contributor to agricultural policy formation.

Bluesky continues to help crack open opportunities for EFC by building lasting political relationships and shaping conversations that matter to Canada’s egg producers.

Roger Pelissero, President and Chair of Egg Farmers of Canada introduces former Agriculture Minister, Hon. Lawrence MacAulay.

Guests at the Egg Farmers of Canada annual Eggscellent Breakfast.

Guests enjoyed a delicious and nutritious breakfast while celebrating how egg farmers support strong and vibrant Canadian communities from coast to coast to coast.