The Air War: Media, Messaging & Mobilization

Posted on April 5, 2025

In the second episode of Behind the Ballot, Vice-President Jordan Paquet is joined by former Parliament Hill reporter Teresa Wright for a timely conversation on “the Air War”—how political parties are shaping national narratives, driving media coverage, and mobilizing voters in the 2025 federal election.

From campaign messaging and media dynamics to the interplay between traditional coverage and social media, this episode offers smart insights into the high-stakes communications battle that unfolds long before Canadians head to the polls.

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