The Ground Game

Posted on April 11, 2025

In this episode of Behind the Ballot, Vice-President, Digital, Janice Nicholson is joined by veteran campaign strategist Jason Easton to explore the ground game—how parties use strategy, data, and grassroots organizing to get out the vote.

From door knocking to digital outreach, learn what it takes to mobilize voters in a high-stakes election environment.

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