For two decades, Bluesky Strategy Group has built a reputation as one of the leading-edge public affairs firms in Ottawa. We find innovative and creative ways to deliver strategic communications, government and media relations and digital advocacy results.
Bluesky develops the right message for your target audience and delivers it with impact.
20+ years of success.
Agnico Eagle is the largest gold producer in Canada, and a leading global gold producer with top ESG ranking internationally. Bluesky has provided ongoing support for Agnico Eagle with federal and provincial government relations services.
Bluesky worked closely with the Assembly of First Nations to provide strategic advice, communications services and proactive and reactive media relations, related to the Vatican visit, papal apology and historic $40B Child and Family Services settlement agreement.
Bluesky Strategy Group helped Tennis Canada pivot in the face of the global pandemic by designing and implementing a federal government relations strategy that enabled the national sport organization to secure federal assistance for key international events and grow the next generation of players.
As Yukon College was preparing to become an accredited university, Bluesky Strategy Group provided, designed, and delivered the strategic advice that resulted in landmark federal funding and a newly raised profile for this unique northern institution.
Bluesky’s team-based approach brings big wins.
Government Relations & Lobbying
Navigating government at the federal, provincial or municipal levels can be complicated. Bluesky Strategy Group is your political GPS. Whether your goal is to change a policy, bid on government procurement, conduct a national campaign, or grab the attention of government decision makers – Bluesky Strategy Group develops effective government relations strategies and helps you engage with the right people in political offices, ministries and departments.Read more
Media & Public Relations
Navigating media requires an understanding of what makes the news, how to frame a story for the desired impact and optimizing media reach by knowing where and how to reach out. Bluesky Strategy Group puts unparalleled relationships in traditional media together with an extensive network of contacts across the country to work for our clients. We also connect deep into the online world to ensure the broadest coverage and the quickest response to issues that impact you, the minute they appear online.Read more
Modern advocacy is increasingly taking place in the digital space. Bluesky is uniquely positioned to bring the messages that support your issues to the smartphones of the decision-makers you need to reach. We develop government relations campaigns from messaging to ad placement entirely in-house. In a visual world the medium and look and feel are inseparable elements of the message you communicate. Team Bluesky is also able to provide advice on digital communications including social media management and best practices.Read more
Events should be memorable. Whether it is a lobby day, a conference, cross-country business tour, cocktail party, red carpet event or an elite gathering – Bluesky Strategy Group designs and delivers events with your goals and guests in mind. Our clients trust us time and again to draw on our vast networks and know-how to deliver events that deliver the maximum impact.Read more
Industry news + insights
Former Hill staffers Jordan Paquet and Greg Loerts bring their blue networks and insights to the team.Read more »
Lieutenant-General (Ret’d) Michael Hood, CMM, CD, joins as Senior Associate Ottawa, ON – Bluesky Strategy Group (Bluesky), a full-service public affairs firm marking 20 years in business in 2023, is pleased to announce that Lieutenant-General (Ret’d) Michael Hood, CMM, CD, former commander of the Royal Canadian Air Force, has joined the Bluesky team as Senior […]Read more »
Stuart McCarthy, Senior Vice-President How does an independent, mid-size Canadian-centric strategic government relations and strategic communications firm get global perspectives, insights and client opportunities without throwing in its lot with one of the giant conglomerate firms? Bluesky Strategy Group found that path in 2015 as one of the founding members of the Global Communications Alliance […]Read more »