Build relationships.
Make connections.
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Bluesky Strategy Group is a creative and results-driven public affairs, government relations and strategic communications firm delivering more than 20 years of big results.

For two decades, Bluesky Strategy Group has built a reputation as one of the leading-edge public affairs firms in Ottawa. We find innovative and creative ways to deliver strategic communications, government and media relations and digital advocacy results.

Bluesky develops the right message for your target audience and delivers it with impact.

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20+ years of success.

Agnico Eagle Mines Ltd.

Agnico Eagle is the largest gold producer in Canada, and a leading global gold producer with top ESG ranking internationally. Bluesky has provided ongoing support for Agnico Eagle with federal and provincial government relations services.

Assembly of First Nations

Bluesky worked closely with the Assembly of First Nations to provide strategic advice, communications services and proactive and reactive media relations, related to the Vatican visit, papal apology and historic $40B Child and Family Services settlement agreement.

Tennis Canada

Bluesky Strategy Group helped Tennis Canada pivot in the face of the global pandemic by designing and implementing a federal government relations strategy that enabled the national sport organization to secure federal assistance for key international events and grow the next generation of players.

Yukon University

As Yukon College was preparing to become an accredited university, Bluesky Strategy Group provided, designed, and delivered the strategic advice that resulted in landmark federal funding and a newly raised profile for this unique northern institution.

Bluesky’s team-based approach brings big wins.

Government Relations & Lobbying
Media & Public Relations
Digital Communications
Event Design

Government Relations & Lobbying

Navigating government at the federal, provincial or municipal levels can be complicated. Bluesky Strategy Group is your political GPS. Whether your goal is to change a policy, bid on government procurement, conduct a national campaign, or grab the attention of government decision makers – Bluesky Strategy Group develops effective government relations strategies and helps you engage with the right people in political offices, ministries and departments.

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Media & Public Relations

Navigating media requires an understanding of what makes the news, how to frame a story for the desired impact and optimizing media reach by knowing where and how to reach out. Bluesky Strategy Group puts unparalleled relationships in traditional media together with an extensive network of contacts across the country to work for our clients. We also connect deep into the online world to ensure the broadest coverage and the quickest response to issues that impact you, the minute they appear online.

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Digital Communications

Modern advocacy is increasingly taking place in the digital space. Bluesky is uniquely positioned to bring the messages that support your issues to the smartphones of the decision-makers you need to reach. We develop government relations campaigns from messaging to ad placement entirely in-house. In a visual world the medium and look and feel are inseparable elements of the message you communicate. Team Bluesky is also able to provide advice on digital communications including social media management and best practices.

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Event Design

Events should be memorable. Whether it is a lobby day, a conference, cross-country business tour, cocktail party, red carpet event or an elite gathering – Bluesky Strategy Group designs and delivers events with your goals and guests in mind. Our clients trust us time and again to draw on our vast networks and know-how to deliver events that deliver the maximum impact.

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Industry news + insights

Graphic for Bluesky Ballot Brief showing Prime Minister Mark Carney giving thumbs up at the ballot box after voting.

That’s A Wrap!

Welcome to the post-election edition of Bluesky’s Ballot Brief. After weeks of rallies, debates, and doorknocking, Canadians have made their choice – a minority Liberal government. 

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T-minus Two Days. The final countdown is on.

In the last Ballot Brief before election day, we break down the closing moments, the final moves, and what’s left to watch.

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Episode 5 – Platforms and how much they cost

In this episode, Senior Consultant Greg Loerts sits down with Sahir Khan, Executive Vice-President at the Institute of Fiscal Studies and Democracy (IFSD).

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a group of jockeys where shirts of the different political party colours riding horses

The Sprint towards E-Day

With less than a week to go, here is the latest and what to watch as we head into the final stretch.

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racing flag on a pole

Debates Done – Racing to the Finish Line

With the leaders’ debates behind us, the Easter long weekend advance polls are open, and the campaign’s final stretch is underway.

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Episode 4 – Debate Season

In this episode, Consultant Emily Szemethy is joined by University of Ottawa Professor André Lecours.

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The Second Half

We have officially entered the second half of the campaign, and the pace isn’t letting up.

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a cover of a election

Episode 3 – The Ground Game

Episode three with Janice Nicholson, VP, Digital, and veteran campaign strategist Jason Easton.

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Pause, Pivot, Play On

From housing pledges to trade responses, the race is tightening, and the rhetoric is rising.

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Week Two Meets ‘Liberation Day’

With trade tensions dominating headlines, the party leaders shifted their focus to respond … and spin.

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Episode 2 – The Air War

Episode Two with Vice-President Jordan Paquet and former Parliament Hill reporter Teresa Wright.

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Tariff Day Arrives: A New Test for the Campaign

As the day begins, the campaign enters a pivotal moment.

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And That Was Only The First Week…

Federal leaders jockey for momentum in week one.

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Episode 1 – Polling in Election 2025

Premiere episode with Senior Consultant Angelo Bakoulas and The Hub Canada’s Aiden Muscovitch.

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Taxes, Tariffs, and Trade

Trade Deals and Economic Strategies Shape Early Campaign Conversations

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They’re Off! Election Campaign Fires Up

Party Leaders hit the trail as tight race, trade tensions loom

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Trump Follows Through on Tariff Threats

U.S. President Imposes Sweeping Tariffs on Canadian Imports and Canada Declares Economic War

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Trudeau Announces Resignation and Prorogation to Kick Off 2025

Insights by Raphael Brass, Vice-President & Leah Young, Consultant

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Trump’s Tariff Threats

Insights from Alyson Fair, Senior Consultant

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Politics for the Summer of 2024

Politics for the Summer of 2024

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Small modular reactors as a green energy source

The following podcast was collaboratively created by team members, Consultant Emily Szemethy and Catrin Preston from PLMR (United Kingdom).

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The Critical Role of Harmonized Recycling Policies in Belgium and Canada

Angelo Bakoulas & Jean-Sébastien de Halleux This post has been authored as part of the Peer Mentorship Programme by the Global Communications Alliance (GCA), an initiative aimed at sharing best practices between agencies, fostering the creation of new ideas, and introducing fresh perspectives. The post was collaboratively written by team members, Angelo from Bluesky Strategy Group […]

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What You Need to Know: A #CdnPolicast

In this latest episode, our colleague, Lieutenant General (Ret’d) Mike Hood, former Commander of the Royal Canadian Air Force, joins Senior Consultant Alyson Fair as we mark the 100th anniversary of the RCAF. With General Hood’s experience and profound knowledge, we explore the journey of the RCAF, from its inception to its present-day role in […]

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What You Need to Know: A #CdnPolicast

In this episode, Senior Consultant Alyson Fair gathers Bluesky’s team of political observers – Vice-President Geoff Turner and Consultant Greg Loerts – to get their thoughts on Opposition Leader Pierre Poilievre’s comments on dealing with lobbyists and Budget 2024

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What You Need to Know: A #CdnPolicast

The winter session of Parliament is underway and Members of Parliament have resumed business. To get you up to date on what has been happening on the Hill, we have assembled our team of experienced political observers, Susan Smith, Jordan Paquet and Alyson Fair, for What You Need to Know: A #CdnPolicast.

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20 YEARS STRONG AND BLUESKY STRATEGY GROUP KEEPS ON GROWING

Former Hill staffers Jordan Paquet and Greg Loerts bring their blue networks and insights to the team.

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The World at Our Fingertips

Stuart McCarthy, Senior Vice-President How does an independent, mid-size Canadian-centric strategic government relations and strategic communications firm get global perspectives, insights and client opportunities without throwing in its lot with one of the giant conglomerate firms? Bluesky Strategy Group found that path in 2015 as one of the founding members of the Global Communications Alliance […]

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